During the upcoming edition of Milan Design Week, Mecanoo, in collaboration with Bert Plantagie presents its new modular furniture line Macaron at Masterly – The Dutch in Milano, the pavilion that brings together a curated selection of Dutch designers, brands and makers in the heart of Milan. Hosted in a historic Palazzo Giureconsulti and curated by Nicole Uniquole, Masterly has become a key platform showcasing Dutch design, craftsmanship and innovation during the Fuorisalone programme.
Presented alongside other leading Dutch brands at Masterly, including Dutch Originals and they&me, Macaron highlights Mecanoo’s multidisciplinary approach to design—where architecture, interior and product design merge into cohesive spatial experiences. With Macaron, Mecanoo explores furniture as a flexible adaptive system. The modular pieces allow a wide range of configurations, encouraging playful compositions that can adapt to different spaces and uses.
"Good things come with taste, layers for materials, purpose, and identity." - Arne Lijbers Partner/Architect at Mecanoo.
An exhibition conceived as a spatial journey
For the presentation in Milan, Mecanoo designed a vibrant exhibition that reflects the character of the Macaron collection. The spatial concept draws directly from the rounded design language of the furniture, translating its soft geometries into the exhibition design itself.
Visitors are invited to wander through six distinct sections within the installation, conceived as a sequence of “rooms”. Four of these rooms are dedicated to the Macaron collection, each presenting a different configuration of the modules and demonstrating the versatility of the system.
Through varying arrangements, the elements form diverse seating landscapes that showcase the adaptability of the design. Two additional rooms present the collections of Dutch Originals and they&me, completing the spatial narrative and creating a total experience of Dutch design within the pavilion. The exhibition is intentionally bold and colourful. A rich palette of fabrics, textures and bases highlights the expressive potential of the modules and emphasises the individuality of each composition.
Dialogue with the architecture
The design of the installation also responds to the architecture of the space. Inspired by the rhythm and proportions of the arches in the historic interior, Mecanoo developed a series of curved separation panels that structure the exhibition spaces. These elements echo the rounded forms of the furniture while subtly framing the different sections. Moving through the installation becomes a journey: from one room to the next, visitors discover new material combinations, colours and spatial arrangements, experiencing just some of the numerous possibilities of the Macaron collection.
When: From 20-26 April
Where: Palazzo Giureconsulti, Masterly – The Dutch in Milano
More information and the entrance fee, here.